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Alo steps up China expansion as US consumer brands tap growth, highlighting market’s strong appeal_我的网站

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    Photo: VCG
US-based premium activewear and lifestyle brand Alo stepped up its expansion in China on Wednesday, launching an exclusive flagship store on Tmall while preparing brick-and-mortar stores in cities including Beijing and Shanghai, adding to a growing number of US consumer brands entering or expanding in the Chinese market. 
With Chinese actress Zhao Lusi featured on its homepage, Alo's Tmall flagship store marks its first official sales channel in China and its only official e-commerce channel on the Chinese mainland, giving consumers direct access without relying on overseas agents or cross-border purchases.
Sales on its Tmall store topped 10 million yuan ($1.4 million) within one minute after final payments for preorders opened at 12:30 am, setting a new opening-day sales record for a new brand in Tmall's sports and outdoor category, the Securities Daily reported.
Industry observers attributed Alo's growing appeal in China to the rise of yoga and Pilates, as well as its blend of performance wear and everyday fashion, which resonates with younger consumers and lends itself to social-media-driven lifestyle marketing.
Industry data showed that China's yoga apparel market is projected to reach $2.65 billion in 2026, suggesting significant growth potential despite intensifying competition from established players such as Canada's Lululemon.
Alo is not an isolated case. A growing number of US consumer brands are entering China or deepening their presence, from opening their first stores to expanding retail networks and testing new formats, highlighting the enduring appeal of China's vast market, increasingly sophisticated consumers, and diverse consumption scenarios.
US fast-food chain Five Guys has also expanded its footprint in China, recently entering Beijing with two stores opening simultaneously at Chaoyang Joy City and Xidan Joy City. The launches drew long queues, with waits exceeding two hours during the lunch rush and scalpers reportedly charging up to 100 yuan to hold spots in line, according to media reports.
Five Guys is far from cheap, with a regular burger priced at 70 yuan and even a small order of fries at 32 yuan. But its 16 customizable toppings offer novelty and choice, helping attract Chinese consumers despite the premium pricing.
Meanwhile, Walmart, which has operated in China for 30 years, reflects the continued commitment of long-established multinationals to the Chinese market. 
Walmart has recently opened 20 new community stores in Shenzhen, expanding its presence through a format designed to serve everyday needs in neighborhoods. The company told the Global Times that the format is now expanding beyond Shenzhen, with the first stores in Suzhou and Guangzhou set to open in the second half of the year.
At Walmart China's 30th anniversary event on Wednesday, Walmart China President and CEO Zhu Xiaojing said that the retailer has built an integrated omnichannel network spanning hypermarkets, community stores, Sam's Clubs, front warehouses and distribution centers, with online sales accounting for more than half of its China sales last year.
"We remain confident in the Chinese market and will continue to increase our strategic investment in China," Zhu said, adding that Walmart will further expand its omnichannel presence, deepen community engagement and work with suppliers to strengthen differentiated product offerings, according to The Paper.
The latest corporate moves are also reflected in broader investment data. Actual US investment in China rose 24.5 percent year-on-year in the first four months of 2026, according to China's Ministry of Commerce. More than 3,000 foreign-invested companies increased their investment in China during the period. 
Meanwhile, a 2026 survey by the US-China Business Council found that 95 percent of US companies regarded their China operations as important to remaining globally competitive, underscoring China's continued role in their global business strategies. 
Wang Peng, an associate research fellow at the Beijing Academy of Social Sciences, told the Global Times that at a time of sluggish global growth, China offers multinational companies a relatively stable source of revenue, while its mature supply chains, logistics networks and large consumer base allow brands to respond quickly to changing demand.
Wang said that the appeal of the Chinese market has also moved beyond sheer population size. Foreign brands are increasingly drawn to opportunities created by more segmented consumption across different city tiers, age groups and lifestyle categories. China's highly developed digital retail ecosystem, including social-commerce marketing, instant retail and integrated online-offline channels, also gives companies a testing ground for new products and business models.
Despite uncertainties in China-US economic ties, Wang said that companies ultimately make investment decisions based on market demand, growth prospects and competitiveness. For many global consumer brands, pulling back from China would mean giving up a vast customer base and leaving more room for competitors.
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B |     　　8月21日，上海期货交易所子公司上海国际能源交易中心20号胶期货首次跨境交割业务顺利完成。首批20号胶600吨境外标准仓单由境外交割库泰华树胶(大众)有限公司生成并通过交割卖出，交割金额884万元人民币。完成交割的20号胶离岸货物将在泰国林查班港完成实货交付，标志着我国期货市场跨境交割机制顺利实现全流程打通。　　首批参与20号胶期货跨境交割业务的企业涵盖了境内外实体企业及期货公司境外子公司等多类市场参与主体。据了解，本次跨境交割对应的20号胶离岸货物后续现货流向分为两条路径，一部分将装船海运回国，清关后运抵国内轮胎生产企业原料仓库；另一部分将以离岸货物形式转售给境外轮胎厂，直接进入海外消费端市场。　　业内人士指出，此次20号胶期货跨境交割业务模式的落地实施，既是我国期货市场服务实体经济的具体实践，也是期货领域深化对外开放的重要举措。

C | 　　一方面，设立境外交割库将我国期货市场的交割网络嵌入全球商品流通节点，拓展交割服务的深度与广度，吸引更多国际生产商、贸易商等在内的产业客户参与我国期货市场，增强了“中国价格”在全球贸易中的认可度和影响力。　　另一方面，跨境交割机制促使更多海外企业将我国期货价格应用于国际贸易真实场景，在有效管控经营风险的同时，进一步强化了我国期货市场的资源优化配置和风险管理功能。　　上期能源相关负责人表示，下一步将坚持内外兼顾、服务实体、风险可控的原则，稳步推进跨境交割业务扩面提质。在跨境交割机制有序运行的基础上，进一步丰富境外标准仓单使用功能，扩大交割网络覆盖范围，持续提升期货市场服务实体经济能力，以更优质金融服务助力上海国际金融中心建设。　　(总台记者 吴琼)。

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